When you choose Axalta™ Imron®, you get more than paint—you get the industry benchmark in color, appearance and productivity. While some manufacturers make similar claims for their finishes, only Axalta™ Imron® has a proven history of durability, high quality and innovation.
As part of Axalta’s 150th anniversary celebration, we are giving a new look to the iconic Imron brand. A new logo has been designed for Imron that incorporates three elements - a diamond, a road, and a shield – which combine to reflect the attributes that customers have come to value in the Imron name. The diamond represents Imron’s durability. The road conveys the tough environments where Imron is used. The shield conveys Imron’s promise to protect vehicles against the elements.
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